![]() And while the shoe was designed with performance in mind, and still is, they’ve far surpassed their intention of being just a running shoe, having found their way into the closets of runners, hypebeasts, sneakerheads and those who just appreciate a damn good sneaker. Since the release of the very first Air Max in 1987, fittingly called the Air Max 1, there have been innumerable releases and versions in the decades since, some entirely new or others just slight tweaks of past designs. The technology would go on to become one of Nike’s most important inventions, spawning a series of sneakers that includes some of the most iconic and recognizable silhouettes - many of them falling under the Air Max umbrella. ![]() In 1978, Nike debuted the Air Tailwind, the first sneaker to utilize NASA aerospace engineer Marion Frank Rudy’s (or Frank Rudy) “air bag” technology, a process that captured dense gases in rubber membranes, which would then be used in a shoe’s midsole to help reduce the impact of steps on one’s body. You may have to select a menu option or click a button.Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner. Initially available in mesh construction followed by the Nike Air Max 270 Flyknit that hit the market in Summer 2018.Like fire, it has quickly spread and become a must-have sneaker.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others Stylists and sneakerheads alike quickly took to the new silhouette, pairing it with trendy items like track suits and fanny packs further extending its reach. This largely appeals to the next generation that is embracing difference and asking for more from brands and retailers. The Air Max 270 represents an alternative lifestyle that sits at the intersection between comfort and art. ![]() Neither Sanam or Jay have traditional style and this is where the secret of Nike’s genius is revealed. Visual artist Sanam (who you may recognize from Rihanna‘s “Bitch Better Have My Money” video) and comedian Jay Versace posed in the campaign which was presented in patchwork collages. ![]() There was no big name celebrity behind the shoe or even an athlete to endorse the form. Internet influencers instead are tapped to star in its campaign. To build hype, the shoe was introduced simply with photos of its many colorways being teased days before each drop. Abandoning the idea of merging two retro sneakers, the 270 is an all-new form, a fact that Senior Creative Director Dylan Raasch is particularly proud of. Its upper is a mixture of mesh and dual-density foam creating a comfortable lifestyle shoe that can be worn all day long. ![]() This Air Max Unit happens to be the tallest to date offering impact absorption that supports the up-and-down movement of the foot. The Air Max 270 is named for the 270 degrees of air seen within its Air Max Unit. ![]()
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